Donald Trump is a big fat liar — and the unquestioned heir to 50 years of GOP whoppers
"Lies don’t generally work over the long term. Sometimes they seem to, setting up a belief that the lie is a useful strategy. The “Southern strategy,” the Republican Party’s 50-year campaign of appealing to racial bias, provides a good example. While claiming their success based on the Southern strategy was due instead to their economic policies, conservatives created a belief within the party that the lie can be an effective and sustaining weapon of political battle."